Rabona is a craft beer fictional brand that was created for an academic project. It was carried out together with Federico Escobar (@fed_escobar), with whom i have the privilege to share with two of our passions, and that we could reflect them on this work: the love for beer and soccer.
The different characters that appears in the label not only represent the variety of flavours that the brand offers, but also represent four strong stereotypes of soccer players that we can find at any soccer field. From any match with friends on the neighborhood to a professional soccer match.
Moreover, taking advantage of the craziness for soccer and the exacerbated patriotism during Russia 2018 World Championship, we created a special edition to honor three soccer players of the national team that came part of our history: Diego Godín, Edinson Cavani and Luis Suárez.
All the labels where printed on self-adhesive paper using special ink. The hot stamping technique was used to achieve the gold effect on the special edition.
All the prototypes were exhibited in 2018 at the Communication & Design hall of Universidad ORT Uruguay.