“Conjuro del Sur” (“Incantation of south” in english) is a fictional literary café created by a group of designers: José Perdomo (@polloperdomo), Bruno Bertorelli (@brunobertorelli) and Federico Escobar (@fed_escobar). We worked together to devise the visual identity of this café that seeks the rapprochement of an intellectual audience, interested in culture, the knowledge and all kinds of arts and sciences. We try to create an identity that promote the creation of a pleasant environment for the exchange of ideas, constructive dialogue and discussion of various topics.
With the illustrations we try to resemble the woodcut engravings, using blurred lines and textures that break with the geometric shapes with perfect rounded edges.
The variety of packaging used creates a rich visual content with subtle details that many of them begins to be appreciated when the consumer and packaging begin to interact.