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Brenda started as an academic project in which we had to create the identity for one of the typical urban markets that exists in diferents neighborhoods of Montevideo (Uruguay).

To start I joined a team of designers: Gonzalo Degregorio, Martín Rodríguez (@erremartin) and Bruno Bertorelli (@brunobertorelli). Then we choose one existing market placed on the Punta Gorda neighborhood.

The project consisted of the creation of a logotype, a series of different icons, persuasive posters and also we designed a planting kit for beginners.

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