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Poster design created working on the agency Plutón (@plutonuruguay) for the client Júpiter Hogar.

 

The brief was to think an idea to communicate the advantages of the new waste bags: biodegradable, elasticized, scented and with easy closing tape.

 

To work out on the idea we think about the problems that all the waste bags have: they break, they squirt, they smell, they are full of flies, etc.

All this problems generates terror that lead to a concept: Terror in the trash.

 

We communicate the idea simulating horror movie posters with names associated to different everyday situations with the waste bags. I illustrated the film “Bolsas Siniestras” (Sinister waste bags) in which the tranquility of a family was altered by some waste bags that are not what they seem. Based on real events.

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