This project was about not only redesigning the “Asociación Cristiana de Jóvenes” (YMCA in english) as a brand but also solving some communication and signage problems in one of the biggest campus of the country: the one located on the Portones´s neighborhood (Montevideo, Uruguay).
Influenced by the slogan “Para que todos seamos uno” (“For all of us to be one”) i tried to update a historic logotype that accompanied the YMCA for years. I designed lot of icons, pictograms and graphic material to be used for persuasion and signage. Also I updated some internal communication elements of the club, for example a triptych with the activities and sports that the club offers and some t-shirts for the staff.
*El mockup del tríptico fue descargado gratuitamente de mockups-design.com